Friday, 25 June 2010

YOUR NAME IN DANCE!

BARCLAYS LAUNCH INTERACTIVE DANCE TOOL

Ever wondered how your name would be interpreted in dance? Barclays Live has teamed up with award winning Street Dancer Brooke Milliner, to create an online tool that does just that. Observe my name in lights!

The tool, hosted at www.barclayslive.co.uk has been created to support the Barclays Live campaign, a nationwide search for the UK’s hottest dance talent in conjunction with Barclays branch launches. Visitors to the website can input their name in the interactive page and the “Your Name in Dance” generator will produce a bespoke dance for your name. Users can then share their special dance via Facebook and Twitter, or can copy the link and send it to a friend.

Brooke says: ‘Your Name in Dance was a really interesting challenge for me and unlike anything I have ever done before. I choreographed and performed a dance motif for each letter and these were filmed so that by using the tool you create a dance that combines all of the letters in your name. It was great fun to film the online tool and I am really pleased with the final result.’

Rafaele Petruzzo, Head of Launches, Campaigns and Innovation Development at Barclays, comments: ‘Your Name in Dance is a completely new concept that ties in with the launch of our new-state-of-the-art branches. We hope that visitors to the site will enjoy the new tool and that they will come along to their local branch launches to cheer on our Barclays Live entrants and see the new look branches for themselves.’

Brooke, the street dancer featured in the mechanic, is part of Street Dance crew the Funkstylerz and stars in recent dance film Streetdance 3D alongside George Sampson.

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